So, the Walmart walkout may not have gone off as big as expected. And Walmart may have claimed a victory in the paint, siting a positive Black Friday in a statement given on Friday. “We had very safe and successful Black Friday events at our stores across the country and heard overwhelmingly positive feedback from our customers,” Bill Simon, Walmart U.S. president and chief executive officer said. This year we have seen strikes, walkouts, and occupations fizzle out faster than someone yelling “Attica! However in the social media realm, new ways of social protest have been making their mark and will continue to evolve and become a thorn in the feet of their targets.
Three days before Black Friday Walmart launched a twitter Campaign to get shoppers ready for the shopping mayhem. At a time when Walmart was running up against Workers Rights Organization’s planned mass walkout on Black Friday. The Twitter campaign was not as rossie as expected, and harbored more negative than positive responses. In an act known as HashTag Hijacking, or a Bashtagging, thousands of protesters and anti-Walmart supporters went on line to give their 2 cents to Walmart, post strike.
This was not the first time a large company was attacked by twitter users. Several Months ago, The food Chain McDonalds, created the hashtag #McDstories, in which McDonald’s bolstered the claim, “When u make something w/ pride, people can taste it”. This with hopes that people will hash-tag positive stories about McDonald’s. To it they received responses like; “I haven’t been to McDonalds in years, because I’d rather eat my own diarrhea.” @MuzzaFuzza and“One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up.” #McDStories @SkipSullivan. Considerd one of the worse twitter fails of 2012.
Walmart, followed suite in their campaign, with much the same fate as McDonald’s. In a frenzy, walmart tried to change the campaigns hashtag several times in an effort to trick its attackers. Not an easy thing to do on Twitter’s micro-blogging site, which is all about transparency, tweets found their way to whatever Walmart came up with. “We just wanted to get as many people as we could to flood Walmart’s Twitter Campaign with our thoughts and grievances.” Says an Organizer of the United Food and Commercial Workers International Union.